List of online bookmakers in the UK
There are loads of amazing bookies sites waiting for you out there. They offer some of the best betting entertainment in the industry. And they happen to have some incredible welcome offers too.
Cast your eye over the list of trusted brands that we represent and see for yourself. Once you know where you would like to sign up, it doesn’t take more than a few minutes to get started. Click on the link, find the registration button and off you go.
|Up to£40 Cash Back
|Bet £10 get £30 free bets
|Risk free £10 to new players
|Get up to £100 in free bets
|Get up to £10 in free bets
|Bet £5, get £20 free bets
How we review and rate betting sites
Our experts have over 10 years’ experience in the online gambling industry. And they carefully vet all the new betting sites in the country, before bringing you up-to-date news and reviews on the UK’s best betting sites.
There are so many sites available and, as a customer, it can be hard to know where to start. Therefore, let us do the hard work for you! Here’s what our experts take into account when researching and reviewing online bookies.
Betting companies across the country need to offer a variety of sports and other concepts to wager on. If you’re a football fan, then you want a bookmaker that offers bets on the Premier League, Champions League and FA Cup. But why stop there? You should have the option to bet on football all over the globe too. From La Liga in Spain, to the Chinese Super League and everything in between, a good bookies will have a massive market of matches and competitions for you to wager on.
And this goes for all sports. As they say, variety is the spice of life. So, you want access to a range of sports to bet on, such as golf, horse racing, hockey, NBA basketball or even curling and WWE wrestling.
Here at Gamble.xyz, our expert reviewers dive deep into a bookie’s markets. If they don’t have a wide selection of sports on offer, then they don’t make it to our lists!
Bonuses and free bets
With so much competition between online bookies, this can pay huge dividends to you as a customer. Online betting UK companies want your business, and they’re prepared to fight for it. This means bonuses and free bets being offered to new punters from all the country’s major operators.
The most common type of welcome bonus at online bookmakers is a free bet, which you can use to wager on sports across their site.
Most bookmakers also offer casino games, and you may find that you’re offered a casino bonus as well when signing up. These bonuses can include free spins for slots games, deposit bonuses and no deposit bonuses. And they’re a great way to combine sports betting with casino gaming, if that’s your thing.
As with any bonus or reward, it’s important that you read the T&Cs attached. Almost all casino bonuses have wagering requirements and game weighting rules attached. And free bets will have time limits and other restrictions on them. Therefore, it’s imperative that you read and understand these terms, so that you can get the most out of your bonus offer.
Our experts trawl through these offers and their T&Cs. And, if they’re too restrictive or unreasonable, the operators that offer these types of deals will be struck off our lists.
In an age where most of us have a smartphone, you want to be able to access online betting any time, any place. So, good bookies will have a fully optimised site, where betting from your mobile is as simple as pie.
Gone are the days of whole web pages being stretched and squeezed onto a mobile phone screen. Now, with modified mobile sites and dedicated apps, betting from your phone is arguably easier than on a PC or laptop.
Therefore, our reviewers make sure that the top betting operators in the UK have mobile optimised sites for you to use. That way, you can access your account and place bets from the palm of your hand.
Odds & prices
When it comes to betting sites, you want to know you’re getting the best odds and prices on the market.
The discrepancy between different odds over different sites can be enormous. And these odds will affect your winnings hugely. Therefore, we look for sites with the best odds and market prices around.
Some bookies add large margins to their odds, so that they make a bigger profit. While we expect them to have some mark-ups in place (they’re a business, after all), these margins should be fair to bettors. With that in mind, our experts look at odds, market value and the bookmakers’ margins, before bringing you the fairest sites around.
Live betting & streaming options
In an ever-changing gambling world, punters now want to be in on the action during live matches and games. It used to be that betting was stopped the moment the match/race started. So there was no way to change your bet or add new ones into the frey. However, nowadays, with cutting-edge tech and advancements in live streaming, you can now make in-play bets. As well as watching your sports games and matches live from the betting website itself.
Remember when you’d have to run to the bookies to make a bet and then peg it back to the boozer to catch the start of the game? Well, not anymore! The best sites around offer live streaming and in-play betting. So that you can get the thrill of watching events unfold. And be able to change and add bets throughout proceedings.
Our experts take these two things very seriously when reviewing a site. We want you to get the very best gambling experiences around. And there’s nothing as exciting as live matches and live betting.
When it comes to online betting, customers want access to multiple payment methods. So that you can make bets and snatch your winnings quickly and easily. In the online world, dedicated apps and platforms are being released every year, with the view to make our internet payments and withdrawals as seamless as possible. If you’re excited about an up-coming sports match, you want to concentrate your attention on that. You don’t want to worry about fiddly things, like fishing around in your wallet and looking for the last 3 digits on the back of your debit card!
Some of the most popular online payment methods include:
Do they offer other forms of online gambling?
The bookies that we recommend will also often offer other types of gambling, such as casino games, live dealer games, slots and more. So if you’re looking for a one-stop-shop for all your gambling needs, then our recommended sites will have you covered.
Obviously, this is only relevant to those of you who like to gamble on other things besides sports. But it’s still something that our experts take into account when reviewing a bookmaker. We won’t give a betting site a bad review for not offering other games, but we might give them some extra credit for doing so!
Mobile betting sites
As we’ve seen, the best sites around will offer their customers mobile play. So that you never miss out on a winning match or race again.
But how should you access your favourite betting website on your phone? The two main options you have available are accessing your favourites sites with a browser, such as Google or Safari. Or downloading a dedicated betting app directly to your phone.
As with anything, both options come with their own benefits and drawback So, let’s take a closer look at both of them, to see which one is best for you:
Browser based betting
As simple as it gets! Access betting sites via your phone’s internet browser for fast and simple betting.
Pros of using your browser include:
- Quick and easy to use
- Browser play doesn’t use any of your phone’s memory like apps do
- Save your details for quicker access the next time you log in
Cons of using your browser include:
- Slower loading times than dedicated apps
- If you don’t save your info, it can be time-consuming logging in each time
- Lacking some special features available with dedicated apps
Using a betting app
There’s an app for just about everything these days. And, of course, it’s no different for placing bets online. Use your online betting app for speedy access to your favourites sites in seconds.
Pros of using a dedicated app include:
- Lightning-fast access to matches, odds and bets
- Specialised features, like push notifications to keep you up-to-date
- Crisp imagery and seamless access
- No need to log in every time you enter
Cons of using a dedicated app include:
- They take up a lot of memory on your phone
- Apps need updating frequently
- App bugs can lead to lagging and sudden app closures
New UK betting sites 2023
With new bookmakers come more sports, better odds and tons of fresh and exciting bonuses. And our job is to bring all these sites and their offers to your door. If there’s a new kid on the block, our experts will give it a thorough going over.
We look at their betting market, how good their odds and prices are and what deals they’re offering their bettors.
So, if you want the best prospects from the country’s leading bookmakers, then always check our lists of trusted and reviewed new sports betting websites.
Benefits of playing at a new bookmaker
There are plenty of reasons you should open an account with a new UK bookie. Here are just some of the benefits:
- You’ll get better value – With so much competition in the industry, new bookmakers will be looking to offer their customers the best possible value. This might be in the form of higher odds, more bonuses or special promotions.
- You’ll have more choice – As well as a greater variety of sports to bet on, you’ll also find more markets and Bet types at new bookmakers. So, if you like to mix up your betting, then you’ll be spoilt for choice.
- You can take advantage of bonuses – To attract new customers, many bookmakers offer Welcome Bonuses or sign-up offers. These can be extremely generous, so it’s definitely worth checking out what’s on offer before you open an account.
What the best online bookies should offer
The best gambling sites need to fit certain criteria for them to make the mark. Punters have high expectations, and we make sure that the sites we work with meet those on every level.
We take pride in assessing a bookie and looking into every aspect of their business in great detail. So you know that any sportsbook that we represent right here is put through the wringer!
However, it always pays to know what you’re looking for even if you do have access to trusted recommendations like ours.
✅ UK license
Betting sites that offer gambling services to the UK public must have the correct licence in place. These licences are issued and controlled by the UK Gambling Commission.
The application is strict and, therefore, ensures the integrity of companies that wish to work with UK customers. Many have tried and failed in the past, and only the best achieve licensed status in this jurisdiction.
You may well have seen some sites bearing the mark of some other licensing bodies. But if it’s not the UKGC, then you shouldn’t play there. Players from outside the UK are obviously welcome to bet at these bookies from overseas.
✅ Easy registration
Nobody wants a time-consuming and laborious signup process. Naturally, you expect a professional organisation to be thorough, but not over the top.
The majority of bookies will ask for some basic data from their customers before opening an account for them. This will include your name and address, for example, and probably email and phone details too.
You might wonder why a gambling site needs your email address. It’s simply so that you can confirm your intention to own the account. It’s also useful for informing clients of new deals etc.
✅ Solid welcome bonus
Swooping in on a welcome bonus is now pretty standard practice for punters choosing a new site. It’s unusual to find a bookie that doesn’t offer up a little incentive, so why not take advantage?
The best betting offers will come in the form of free bets, as you might expect! You will usually have to make a deposit first, and then the bookmaker will reward you with a free wager on one of their featured events.
There may also be deposit match offers available. But, we’ll go into more detail about these a little later on.
✅ Easy deposits and withdrawals
Online bookmakers worth their salt will make it simple for customers to move their money around. It’s in everyone’s best interest to have the cash rolling freely so that the action is fluid and unhindered.
It’s always best to check for a decent selection of payment options as this can give some indication as to the reputation of the bookies. If top payment gateways are happy to work with them, then they must be reputable.
Also, it pays to keep an eye on deposit method rules when you are attempting to claim a welcome bonus. Bookies and casinos often exclude e-wallet payments for this purpose.
✅ Variety of markets
Variety is the spice of life and online betting is no different! A site’s ability to house loads of varied action is always a great sign that they’re serious about their business.
There are so many markets available now and it is possible to speculate on pretty much any mainstream sport. And even some random ones as well!
Keep your options open and aim for a site that likes to entertain its punters. some sports betting sites these days even offer spread betting on sports.
✅ In-play betting and streaming
The last few years has seen a rise in in-play gambling. The action doesn’t stop on the pitch until the final whistle blows, so why should the betting?
We love to see as many live bet options as possible and so do our readers.
You can see what types of bets are available by selecting an event and then selecting one of the side bets that appear. Football, basketball and many others will have a mind-boggling selection of in-play wagers to keep you on the edge of your seat.
✅ Great customer support
Many people will overlook the customer service side of an operation, but not us! We think it’s super important that a sportsbook comes complete with helpful staff and a sharp customer focus.
There should be several ways to contact the site. Some of these may include contact forms, live chat, phone and email, for example.
Bonuses & promotions at UK bookmakers
Betting websites have an awesome inventory of bonus deals up their sleeve and they’re happy to share them around freely.
Increased competition, especially in the online market, has paved the way for better and more lucrative promos to rear their heads. We’ll take a look at those now to see what offers you too could get your hands on.
If you like the look of any of them, then check out our listings to see which bookies currently have them in play.
One of the top ways to entice punters in through the virtual door is to hand them a free bet upon entry.
These are fantastic, no-risk deals that can mean great things for the customers. It might be a straight bet on a certain sporting event or it could even be an accumulator across a range of games. It varies from site to site, but they’re all fantastic in their own right.
It’s always wise to check the small print to make sure that you understand the rules and limitations of such an offer.
Betting sites, along with their casino counterparts, are able to offer some cracking deposit deals. They’re fairly easy to get your head around and they could mean a nice little earner as a result.
When making your first deposit, you will find that the casino is often happy to match it. The key here is not to expect to see thousands of pounds on the table. Expectations at virtual bookies need to be managed and these deals may fall around the £50, for example.
Check the T&Cs for wagering rules and any other limitations that may apply.
Deposit bets aren’t just for the new crowd. It’s great to know that bookies are also looking to please their current customers as well.
A reload bonus is where the site will match your deposits at a specific time during the week or month. It may not be 100% of your deposit, but it should still be attractive and worth your while.
As with the above bonus, check the details to ensure that you know exactly how it works.
Acca bet bonuses
Another type of promotions that you could see swinging your way is an accumulator bet bonus.
In a similar way to the standard free bet, a bookie may offer you the chance to land a nice win with an acca bet.
You’ll need to make a range of bets across various events and hope that each one comes good for you. As a result you can see some incredible prize hauls. It’s tough to get them all right, but that’s why the payoff is so attractive!
Big events come around like the Olympics or World Cup, for example. On a regular basis. This gives a bookie the chance to offer promos with some interesting propositions.
It’s always great to take a punt on some random sports or obscure matches and it’s even better when you can do it for free!
This is yet another way that betting operators can reward you for opening an account with them.
Most popular sports to bet on in the UK
It is an understatement to say that the UK public are fanatical about their favourite sports. And being an area of sports lovers means that the best betting opportunities are never far away. Every day there is a fantastic event taking place and at the weekends, they just get bigger and better.
Many people love to catch all the action at home while others prefer to head to the local pub and watch any matches and races with their friends. It is a huge social Scene like no other. And the one-upmanship that comes from outdoing your buddies is truly unbeatable. The range of sports and betting possibilities are just too long to list. So we’re going to take a quick look at a few of the most popular that draw the biggest crowds.
You can’t mention UK sports betting without talking about football betting sites in the UK. It is the home of the biggest domestic league in the world. The Premier League gathers support from around the entire globe and attracts more fans than any other. Between August and April each year, 20 teams battle it out to decide who is the best in the country.
There are some teams that have a far richer history and more cash at their disposal. And they often hover around the top spot. But such is the beauty of the game, now some of the smaller teams are starting to break through and challenge their big rivals. International businesses come together to buy these teams and inject huge amounts of cash. That way the smaller clubs are able to compete with the big boys.
And this is certainly true for leagues in other countries too, Ligue 1 in France and La Liga in Spain also operate with huge financial interest. Therefore, they also attract a huge amount of betting action from the fans.
And beyond the domestic competitions, you will also find internationals that really get the crowds buzzing. The World Cup takes place every 4 years and pulls in the largest TV audiences worldwide.
You can place bets on the match winners, top goal scorers, amount of corners, yellow cards and red cards. You name it, you can have a flutter on it in this game. It’s 90 minutes of fast-paced fun and betting entertainment.
Cricket has grown in popularity over the last 20 years. It already had a great following but with the new T20 format, it has attracted an even wider fan base. The shorter game version is much quicker than its 1-day and 5-day test match counterpart.
You’ll see a lot more big hitters coming in smashing boundaries rather than playing it safe for hours on end. And this has helped to increase the interest in the game. Betting on this top sport includes match winner, number of wickets, most 6s and highest run count. There is a huge list of markets available and you can get involved right now at any one of the top sports betting websites UK that you see listed on this page. Alternatively, see our section for dedicated cricket betting sites!
Horse racing betting has been a firm favourite for centuries with the UK public. It has a huge international following but the fanbase in the UK is one of the largest in the world. There are some enormous festivals that take place every year with hundreds of the world’s best jockeys and horses coming together to compete in some grueling races.
Some courses present hectic sprint action and others have more long-distance endurance races to enjoy. And of course, you have events such as the Grand National where horses and riders have to pit their wits against some of the most dangerous hurdles in the business.
You can place wagers on race winners, 1st and 2nd place as well as which horse will finish in the top three, for example. In addition, there are plenty of other bets that are available. And in-play betting allows you to watch the race while you decide who you think will prevail at the end. You can place your bet halfway through and still win plenty of cash.
It’s incredible to think that not long ago it would never have been possible to bet on video games. It was only at home with your mates or down at the local arcade where you could enjoy games such as Call of Duty. But now they are a huge deal and players are internationally connected via the internet. And that allows you to compete with thousands of other competitors around the globe.
The sport has grown in stature and you’re able to go and watch the contest take place in person as well as streamed live on the net. And the betting action that goes along with it is terrific. You can bet on match winners as well as certain tasks being completed by individual players. There are plenty of markets up for grabs. Have a look at our list of the best esports betting sites for more information.
Live streaming – getting more out of sports betting
Live streaming is a fantastic new addition to the world of sports betting UK. You get to watch everything take place and it doesn’t cost you anything for the privilege. Live sports packages can cost a pretty penny. But when you place a bet at a bookmaker that presents live streaming, you get to watch the event for free. And this can only be good news.
You won’t be able to catch every single event live though. There will be a great selection but it will be limited to a certain extent.
You can check out the streaming schedule at your favourite UK online bookmakers and see which matches you will be able to watch live on your laptop or mobile.
The only prerequisite is that you place a bet on the event that you want to watch. But we don’t think that is a huge ask as that is the reason why we are here in the first place.
How In-play betting works
In-play betting allows you to see how an event is going before you cough up any cash. This is always a good idea as it gives you an advantage. If you are able to see how your favourite competitor or team is getting on before placing any bets, then you have a distinct edge.
In-play bets usually mirror those that you can place before the game. But the odds will probably not be quite as good depending on how the event is unfolding. As you get closer to the final whistle or checkered flag, it is more obvious who will be the victor. So you can’t expect the bookmaker to be paying out quite as much when there isn’t as long left to go.
Guide to responsible sports betting
Responsible gambling is a top priority. Nobody wants to lose a bet but we need to accept that it will happen sometimes. And you cannot chase any of the losses that you have encountered. Every bet is individual and needs to be treated in that way.
Make a monthly budget
The first thing that all gamblers should do is decide how much disposable income they can devote to the hobby. You cannot simply play through all your cash each month and forget that you need to pay your bills. This is not responsible gambling. Make a budget and know exactly what your outgoings are. And then you can decide how much you can spare. And the important thing is that when you have spent the spare cash, you need to move on. You cannot try and win it back. Wait until the next month when you have some more disposable income at your fingertips and you can have another go.
Do not bet more money than you can afford to lose
Only spending money that you can afford to lose will ensure that you do not spend cash that has other priorities. We all like to hope that every bet that we make will come good and win us plenty of money. But the truth is that it won’t happen all the time. Betting is one of those hobbies where sometimes you will win and sometimes you will lose. But you need to take the losses on the chin.
Self-exclude via Gamstop if you gamble too much
And if you feel that your gambling activity is getting out of hand, then it’s time to take action. You need to recognise when there is a change in your behaviour. And if this means that you are becoming anxious about wanting to win and desperately placing bets to claw back money then you may be playing for the wrong reasons. There are things that can help.
The first thing you can do is to simply walk away and not log back into your sports betting account. But if the temptation is too great, then you can ask the brand to exclude you from playing. A responsible operator will have the facility available.
But apart from individual solutions, there are some that work on a broader scale. The Gamstop scheme is one of those. It was introduced a couple of years ago to bring together all of the gambling operators in the UK. And a player can register their details with Gamstop so that none of the UK gambling companies will accept a new account request from that person. You will effectively be blocked from playing any online casino, bingo, online sports betting or other type of gambling within the UK borders.
Payments at sports betting sites
The best betting brands will do their best to present loads of ways to make deposits and withdrawals. Customers have their own preferences. And if a site wants to attract attention from a wide range of punters, then they need to offer plenty of payment platforms.
Visa & Mastercard
Debit cards are one of the most popular ways to pay in the UK. And Visa and Mastercard make it all happen. Cash comes directly out of your bank account and lands in your betting account in minutes. You shouldn’t receive any fees for using your card when depositing your cash at the best gambling sites UK. Withdrawals are also free but may take a few days.
PayPal is a top product that stores your money digitally. And you get cash into it by receiving transfers from other people or simply connecting your bank account. You can then make purchases without sharing your bank details as PayPal keeps it hidden and verifies everything for you. Deposits and withdrawals are instant and shouldn’t cost anything.
There are alternatives to PayPal on the market. And if you don’t want to connect your bank account to your digital wallet, then you can use Neteller or Skrill, for instance. These 2 products work in exactly the same way. You top them up with funds and then make payments by logging into the wallet at the point of sale. Neteller has higher limits but also costs more to top up.
Bank transfers are super safe but also super slow. They can take a week to move your cash from A to B. Not many players choose this method. All you need are the site’s bank details and you can make the transfer.
Top tips for sports betting success
It can be a little daunting when you first get started with sports betting. But you soon get the hang of it and the fun comes naturally after a while. To help you hit the ground running, we’ve got a few tips to share with you.
Find a suitable bookmaker at Gamble.xyz
The first thing you need to do is choose the best betting site. And this can be easier said than done. The internet is full of bookmakers that are eager to lure you in. But you need to be careful as they aren’t all as honest as you would hope.
The vast majority are great but you can come unstuck if you sign up with just any old online bookmaker that you see advertised. And that’s why review sites like Gamble.xyz are the perfect companion. We go through the process of assessing every element of the site and make sure that there’s nothing lurking behind the glossy adverts that you should avoid.
Choose from any one of the new bet sites listed here and you’re sure to enjoy a great customer experience in a secure setting.
Focus on a sport you have knowledge of
It may sound obvious but when you place your first bets, you should stick to what you know. Working out the whole betting procedure takes a little time to master. So you don’t want to make it more complicated by wondering how the sport works too!
Having knowledge about the game you choose to bet on will stand you in good stead. You’ll have an idea about the people involved. Therefore, your bet choices will be educated predictions rather than potluck.
Odds may differ from one bookie to the next. And this presents an opportunity to play around with a few wagers and create some combos that reduce your risk. And you can do this by checking out the odds at various sites. To take advantage, you will need to get at least a couple of accounts open. And the more you have, the more chance you get to create extra winning potential.
The only thing you can’t do is have more than 1 account registered at the same bookies. But that’s not a problem as there are loads of great online gambling sites right here that you can join.
Find value bets
Value bets take a bit of skill. You need to have some decent knowledge of a particular team or horse, for example. But knowing your stuff can really pay off. When a bookmaker gives odds for some markets, they may be on the cautious side. Their opinion of the outcome could differ from yours. And this is where your specialist knowledge comes into play. Having a keen eye for finding value in a bet will give you a slight edge over the best bookmakers over time. Take your time to become an expert in one specific area and you could reap the rewards.
Take advantage of bonuses
Bonuses don’t just mean free bets that can provide a bit of fun and a little cash if you win. They also give you a chance to cover losses with other bets. You might have a free bet on one outcome and a paid bet with a bookie on the opposite side of the wager. This allows you to reduce the possible losses and potentially win big if your paid bet comes in.
Furthermore, bonuses don’t have to apply to just sports betting. Many of the best online betting sites have connections with casinos and bingo too. You can sometimes land yourself a free bet and a few spins on some top slots as well. There are loads of possibilities awaiting a new customer at many sites. See what’s available and you could be placing bets, spinning reels and enjoying a game of bingo in next to no time.
Sportsbook security checklist
We take your safety very seriously. We know that some people have had bad experiences in the past with disreputable brands. That’s why we perform so many security checks to ensure that we only represent the best bookies. You know that you can trust any of the brands that we list. And these are just a few of the things we look out for.
Data encryption is a simple way for any website to keep their customers’ data safe. Every site is hosted by a server that allows your info to go back and forth. But this doesn’t happen in plain English. That would make it too easy for hackers to get hold of.
Instead, data travels in an encrypted way and is decoded when it arrives at its destination. And the same happens in reverse. To prove that a business employs these methods, they can get an SSL certificate for their website. When this is in place, a padlock appears on the address bar. That way, you know that you can trust the site’s data transfer protocols.
If top betting sites operate in the UK, then they need permission from the UKGC. The Gambling Commission issues licences to operators that can prove financial stability and that they look after their customers. It helps prevent vulnerable people and children from accessing online gambling. And it also stops money from being laundered through a bookmaker.
Finally, you should check out the reviews and other news surrounding a brand. In much the same way that you would check a holiday company, for example. You want to be sure that they can deliver exactly what they promise.
Here are some of the most frequently asked questions that we get asked by our sports betting fans.